Texture models


When designing a product, I always focus on the “haptic fascination”. When a person touches a product, a relationship emerges with it. 

Our brain immediately determines the surface, material, texture, weight and quality of the product and it records this. This results in the emotion to the product. 

Texture with its guilloche on the dial is a beautiful statement on this subject. This model skilfully underlines this emotion and passes it on aesthetically.


Godfather Björn


I am a product designer with emotion and passion, always looking for shapes, colours, technology, materials and new product ideas that will inspire the customer.
The enthusiasm for watches existed already in my childhood, this timelessness in the product fascinates me still today and will continue to do so for a really long time. Now I can experience these emotions in the collection of RB Baumgartner and give a face to time through my work.

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